Why We Love Cadbury’s Rebrand

06 Sep 2021 | Growth Labs Team

We love it when big businesses invest in rebrands, so you can only imagine our excitement when we heard that Cadbury was rebranding for the first time in 50 years. Founded way back in 1824 by John Cadbury, the company is the second largest confectionery brand in the world, beaten only by Mars. The British company has revealed a new global brand identity that aims to put a modern twist on the brand’s rich heritage.

Cadbury Rebrand For The First Time In 50 Years

The purpose of the rebrand was to move Cadbury away from the slightly artificial aesthetic and bring back that warm, personal feeling that we associate with the beloved brand. At the centre of the chocolate giant’s redesign is a redrawn Cadbury logo, which closely resembles the signature of the founder’s grandson, William. William Cadbury’s signature made its commercial debut for the brand on the back of Cadbury trucks in the 1920s and has now been called back into action for the logo.

Cadbury Rebrand

You’ll notice that the new logo shown on the right is much thinner and features a new looped ‘b’ which looks great. One issue that some people have pointed out with the new logo is that it appears to read ‘Cadbwy.’ We’ll admit that it does look a bit like a ‘w’, but it’s this imperfection that makes it appear more human.

Alongside the logo redesign, Cadbury revisited its Dairy Milk series to create a fresh look for their flaghip chocolate bars. The reworked Dairy Milk logo was inspired by the original 1905 Dairy Milk packaging. The typography has been converted from lower case to block capitals, creating a bold presence on shelves. A “distinctive Dairy Milk pattern” was also created and features subtly in the purple background of the Dairy Milk range’s packaging, creating more detail and depth.

Cadbury Rebrand their Dairy Milk branding

In addition to this, the ‘Glass and a Half’ icon, which was introduced in 1920, has also been redesigned to directly pour milk into the iconic chocolate chunk. This new design helps strengthen the connection between the product and the key ingredients used to make it. The new packaging also features a more dominant Cocoa Life logo on both sides, highlighting Cadbury’s commitment to only using 100% sustainably sourced cocoa. The increased exposure provided to the Cocoa Life logo highlights Cadbury’s response to the increasing demand for sustainably sourced products.

Why Rebrand?

It’s always interesting to see brands switch it up with a new website, fresh logo, redesigned packaging and so on. Brand development is common practice in the pursuit of growth, and large companies invest millions. Huge brands such as McDonald’s and Apple have famously tweaked their logos over the years, creating the iconic logos we see today.

What are the benefits of rebranding?

  • Create a stronger brand identity
  • Connect with a new audience
  • Separate yourself from the competition
  • Stay current
  • Increase your brand awareness

Where Do We Come In?

We’ve helped brands in a wide array of industries shake things up and attract new attention through brand development. Our diverse and dynamic team have redesigned brand logos, redeveloped entire websites, updated product packaging, and so much more. If your brand feels outdated or dry, let us inject some life into it. With our creative zest, your brand will excite your target audience and generate more business opportunities.

If you’d like to breathe new life into your brand, please get in touch.

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Growth Labs Team

Growth Labs Team

Based in the South-east, we are a full-service digital marketing and creative design agency. Learn More

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