The Challenge
Design Services
- WEB DESIGN & DEVELOPMENT
- PRINT & DIGITAL SALES MATERIAL
- PITCH & PROPOSAL DOCUMENTS
- DIGITAL ADVERTS
Artic partnered with us because they wanted to enhance their online presence and grow their business by winning new maintenance contracts.
The company’s website, brand identity, and brand awareness were not particularly strong and they were fairly reliant on their excellent client retention rate to sustain their business. As a result, our relationship with Artic has focused on:
The Solution
Marketing Services
- SOCIAL MEDIA
- PPC
- SEO
- CONTENT CREATION
- DATA MANAGEMENT
- Enhancing their brand identity using the full spectrum of marketing and design services
- Creating a functional and easy-to-navigate website
- Using paid search advertising to drive visitors to the new website
- Writing branded content that improves their SEO and generates leads
WEBSITE DEVELOPMENT
At Growthlabs, we specialise in bringing fresh life to existing brands and have completed a range of rebrands of different magnitudes for our clients. Our web developers worked alongside our design team to completely redevelop Artic’s website, creating a sophisticated experience for visitors. Providing potential customers with a detailed insight into the company, the new website clearly showcases Artic’s core services, client testimonials, and different departments, helping them to make a buyer’s decision. To enhance their brand identity, our talented designer created a new logo, brochures, and brand guidelines that were consistent with the new website.
To demonstrate Artic’s unique industry knowledge, we’ve delivered monthly articles and case studies that have been published in facilities management journals, posted on Artic’s website, and shared on social media platforms. The content has successfully enhanced Artic’s brand awareness and improved their SEO, driving more traffic to their website. To support these efforts, we also developed monthly email campaigns to drive further engagement and keep the company in the mind of new, existing, and old clients.
PAID SEARCH ADVERTISING
Based on existing customer profiles and Artic’s goals, we developed paid search campaigns focused on driving their target audience to their website.
Using refined keywords and targeted content, we positioned Artic in front of the right people who were more likely to convert to customers. The bespoke ads we created gained 2,503,959 impressions from the start of September to the end of November 2020, rapidly growing Artic’s brand awareness.
Out of those impressions, 20,965 people clicked on the ads and were redirected to Artic’s new website, leading to more incoming enquiries regarding their services.
20,965
%
Clicks in three months
Website Traffic
Our paid search campaign directly helped Artic to receive record-breaking site traffic; recording 22,876 visitors between September and November, an increase of 127% compared with the three month period that preceded it. The graph below highlights the impact we have had on website traffic since Artic invested in paid search advertising, with the green bar showing the number of visitors that came from our paid search campaigns.
The drastic increase in traffic coming from our paid search campaigns in September was a direct result of our PPC experts, who fine-tuned our targeting and spend strategies to ensure we targeted the right individuals and focused the budget on the campaigns that would yield the best return on investment for Artic. Fine-tuning our ad campaigns also decreased the cost per click and overall cost per conversion, meaning we were driving better value from the spend.
127
%
Increase since website redesign
Summary
When we partnered with Artic, they wanted to enhance their brand awareness and create new business opportunities. Our team of experts brought new life to the brand by redeveloping the website, creating a new logo, and producing SEO optimised content that offers value to Artic’s target audience. To drive the right traffic to their new website and generate more enquiries, we set up and managed paid search campaigns that were focused on a target audience we defined with Artic. Due to our continued marketing support and design efforts, Artic have a strong brand identity and are receiving a significantly higher volume of website visitors and incoming enquiries that are more likely to convert to new maintenance contracts.
If you’re interested in growing your business with our award-winning support, please contact us today.
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