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Evaluating Emerging Trends in the Marketing Industry


The marketing industry is moving faster than ever, with new advances in AI and machine learning making big waves.  So, we thought it would be a good time to dissect the emerging marketing trends that had everyone talking. 2024 has been a big year for marketing. There are lots of changes in AI marketing alongside societal shifts for marketeers to sink their teeth into. Let’s dive in!

AI Marketing is Here to Stay (and That’s a Good Thing)

You don’t have to be deep in marketing to know that AI has had a big impact in recent years. We all know the AI conversation has sparked some concern that robots will take our jobs. However, thankfully, I still have a job, and ChatGPT is great for finding fun facts.

Chatbots have made a significant impact in the AI revolution. They can provide instant customer support and personalisation in marketing and the user experience. This drives customer conversations and streamlines operations. Using AI is a great way to gain a lot of helpful information quickly. These trends highlights how marketers leverage AI to gain insights into customer behaviour, optimise campaigns, and improve ROI.

To read a more in-depth take on AI and the release of ChatGPT 4o, take a look at our blog here.

Prospects Appreciate Personalisation

A big trend we are noticing is the shift towards personalisation, which is facilitated by AI and machine learning. In 2024, personalisation will go beyond just using a customer’s name in an email. It involves tailoring content, offers, and communication based on individual preferences and behaviours. Taking time to implement these changes puts you ahead of the competition. Clients are starting to expect this level of personalisation, so why not give it to them? Advanced data analytics and AI are key to achieving this goal on a scale.


Omnichannel Marketing Makes you Stand out From the Crowd

Consumers expect a seamless experience across various channels, whether online or offline. Omnichannel marketing integrates different marketing channels to provide a cohesive customer experience. Consistent messaging and unified strategies across social media, email, and other channels are crucial.

It’s become clear that these days it’s not enough to have your finger on the pulse of social media. The norm has become consolidated campaigns.

Growthlabs are experienced in delivering integrated campaigns. Take a look at our services page to learn how we execute multi–channel campaigns.

Sustainability and Work Life Balance

It’s no secret that commitment to ethics is no longer an ’emerging’ trend but an established one. However, ways in which companies display their ethics is constantly evolving. Sustainability is high on everyone’s list, with more and more companies gunning for B-Corp status. Transparent and authentic communication about your brand’s values and initiatives can build trust.

Another big ethics talking point we’ve seen is a commitment to work life balance. We are seeing more and more companies offering remote and flexible working options. This has been helped by legislative changes since April this year. This commitment is beneficial to the marketing world, as it allows agencies like Growthlabs to focus on delivering high-quality marketing campaigns while working in a way that benefits everyone.

There are no doubt more exciting developments in store. The marketing industry is constantly evolving. The good news is that Growthlabs will be with you every step of the way!