Spring 2019
What’s Hot & What’s Not in March

Get to Your Audience‚Äôs Core: Know Their Content Intent From: The CMI You create a gated white paper. c500 people complete the form to receive the download. The sales team hits the phone. Out of 500 leads, only four were interested in talking to you. Most people who downloaded the…

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February Marketing
February Hots & Nots

How to Create a Good Brief for Better Content Marketing From: CMI An editor?s job isn?t easy and if your job involves commissioning and approving content, you probably know that same sinking feeling: You?re 10 seconds into reviewing a piece and it?s already obvious the creator hasn?t understood anything you…

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January Skyline of London
What’s Hot and What’s Not in January

8 Marketing Trends for 2019 B2B Marketing B2B Marketing asked eight top marketers to share their predictions for the year ahead. Among the trends predicted to take off are: Movement marketing ? making your audience active contributors to your content, AI and automated sales enablement tools. Features of 2018 marketing…

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New Year Fireworks
New Year’s Anti-Resolutions for 2019

The New Year is often about all the new things we should be doing, but there is limited time and money. So maybe we should start the year by looking at what we should give up? Here is the Growthlabs list of what we should ditch in 2019. Running ?campaigns?…

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Christmas
What’s Hot and What’s Not in December

A list of some of the latest articles from the Marketing world: The Secrets to Sales Success - Trust & Technology Source: Net Imperative Trust is the primary concern for salespeople in the UK; while buyers seek out salespeople with the best understanding of their needs, according to new research…

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Cover Image - Measuring ROI
Is Return on Investment a Useless Measure in B2B Marketing?

ROI is the typical measure to evaluate the attractiveness of a new investment. It is not surprising therefore that is often front of mind when considering new marketing projects. In practise ROI often proves a difficult, frustrating and inaccurate way to evaluate marketing performance. Why is Marketing ROI problematic in…

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November Marketing Roundup Featured Image
What’s Hot and What’s Not in November

Some of the latest articles from the Marketing world: Why Context, Timing and Relevance is Key to B2B Lead Gen Success Source: Marketing Tech The B2B sector has changed dramatically over the last few years. More specifically, the buying behaviours of the industry have changed, largely due to the amount…

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Lead Generation ? 5 key considerations for the Managing Director

The overall leader of a business has a key responsibility for allocation of resources to achieve the best outcome, and significant pressures on their time. Marketing and Lead Generation have to compete with other departments for their share not only of money but also to get attention and to ensure…

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Supercharged Sales Team
Are your Sales Team Superhuman?

For sales people to influence and persuade buyers they need to create human connections and build relationships of trust with potential customers. As Buyers can increasingly obtain information through digital channels, bots and automation, these soft skills are becoming even more important ways that sales teams add value. There are…

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Accreditations:
Google Partner B2B Marketing