Insights: Articles Uncategorised

Graphic design
10 Graphic Design Skills Employers Want To See

Graphic design is a career path which requires constant innovation and exceptional creativity to succeed. There are some skills that are essential for budding graphic designers longing for valuable industry experience. Here are ten graphic design skills that employers look for and value. 1. Indesign Adobe InDesign is one of…

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Graphic design is vital
8 Reasons Why Graphic Design Is Vital

Graphic design encompasses your business’s logo, branding, website, and marketing materials. Just like people judge a book by its cover, customers judge a company by its brand and visual identity. Graphic design is your company’s first chance to catch your audience’s attention, which is essential when trying to gain market…

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Improving the Readability of Your Content

Making your content easy to read increases the number of people who read all of it. It also means more people can get the key messages from your content even when they just skim read it. Search engines take readability into account when ranking pages in the search results. They…

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Improving reader engagement with good formatting
Improving Reader Engagement With Good Formatting

Many people believe that you have 15 seconds to grab someone’s attention before they click off your site. Formatting your content in an eye-catching and easy-to-read way may increase reader engagement and the number of people who read all the content. A study by Chartbeat exploring online user behaviour found…

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COVID-19 Black and white
The Impact Coronavirus is Having On UK Businesses

It’s official, the United Kingdom is now well into a period of lockdown, the length of which is uncertain. But what does that mean for UK businesses? While many businesses are temporarily closing, others are dealing with the challenges of operating during a national state of emergency and may come…

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Business Awards B2B Marketing Winners
Essex Business Awards ‘Excellence in Marketing’ 2019 Winners

Introduction The Essex Business Awards is a competition which celebrates the greatest business achievements within the county. The awards ceremonies have been running for 26 years and aim to raise awareness for local businesses and offer networking opportunities to likeminded individuals in the area. The 2019 ceremony was held at…

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What Roles Does LinkedIn and Social Media Play in Modern B2B Marketing?

Social media channels can meet a broad range of objectives, from building thought leadership through to strengthening customer relationships. High-level marketers frequently discuss B2B and B2C strategies, but what modern role does social media play in B2B marketing? LinkedIn is a B2B marketers goldmine. Not only is it where C-suite…

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Isuzu trucks marketing testimonial
Growthlabs Isuzu Trucks UK Testimonial

  The Challenge: Isuzu Trucks UK is the UK distributor for the leading Japanese manufacturer. Their challenge was low market share and brand awareness. The impact was less new business enquiries and the subsequent damaging impact on sales, revenue and profitability. The Solution: Isuzu urgently required an effective marketing programme…

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Grow Your Business With a Digital Marketing Apprentice

After approximately 11+ years in education, many young adults are understandably keen to gain some hands-on experience. In the vital world of digital marketing, what happens when you introduce a talented apprentice to your business? The short answer is a lot. A lot of ideas, a lot of energy, a…

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Google Partner B2B Marketing