Key Account Mapping is the essential Lead Generation component for Strategic Selling, providing you with comprehensive contact data, including email for all records, at the start of your lead generation campaign, allowing you to begin building awareness across your strategic targets at the earliest opportunity.
Benefits of Key Account Mapping:
- Contacts, with 100% email addresses that can’t be purchased commercially – uncover new opportunities with buyers that are less known to competitors.
- Identify all the members of a buying team in advance and increase sales team productivity.
- Build brand awareness amongst the complete buying team and improve sales conversion rate.