February Hots & Nots

How to Create a Good Brief for Better Content Marketing

From: CMI
An editor’s job isn’t easy and if your job involves commissioning and approving content, you probably know that same sinking feeling: You’re 10 seconds into reviewing a piece and it’s already obvious the creator hasn’t understood anything you told them.

This article from the Content Marketing Institute shows you how to create a thorough but concise brief, probably the single greatest investment you can make in both your work efficiency and your sanity.

Navigating the Complexity of B2B Customer Experience to Achieve Success

From: B2B Marketing
Claire Sporton of B2B Marketing says Increasing your understanding of the entire stakeholder ecosystem and building a customer journey map for each role can help you meet and exceed customers’ expectations. In this article she reviews the impact of the unavoidable reality – B2B customer lifecycles are much longer and dramatically more complex than B2C.

Top Picks: What to See at Marketing Week Live

From: CMA
Marketing Week Live is approaching fast on the 6th and 7th of March, in this article, the Content Marketing Association review the highlights of the event. They intend to provide nuts-and-bolts solutions to current and future problems, as well as practical, hands-on advice from all corners of the ecosystem that will leave marketers with an armful of takeaways.

Sales Prospecting Manual: The Secret to B2B Sales

From: Lead Liaison
In this article Lead Liaison take automation beyond marketing and into sales, they have written this manual to help your B2B sales team create a smooth-running, well-oiled B2B prospecting engine. Using the same technology that was developed for marketing automation you can make a salesperson’s job easier by making them more efficient with their day-to-day sales efforts.

Most Trusted B2B Brands Revealed

From: B2B Marketing
Trust is paramount in B2B business, in this article B2B Marketing have listed the most trusted B2B brands in sectors including credit, printing, telecoms, tax consulting and computing. Many of the brands will be the ones you expect, near the top of their markets, but there are a few surprises in there.

According to their research Brands that create emotional engagement and loyalty are the most trusted.

B2B Data Firm ZoomInfo Acquired

From: MR Web
DiscoverOrg has acquired Zoom Information, Inc (ZoomInfo), bringing together two B2B intelligence platforms to service sales, marketing and recruiting professionals. In this article, MR Web’s Daily Research News reports on the acquisition.

Both platforms use proprietary technology and tools to gather, clean and maintain company and contact data, and claim DiscoverOrg’s ‘research-verified accuracy and deep buying insights’ will complement ZoomInfo’s ‘comprehensive coverage’ of 100 million business professionals worldwide.

Accreditations:
Google Partner B2B Marketing