A growing number of small and mid-sized B2B businesses are deploying marketing automation, joining the ranks of corporates where adoption of the technology has been significant in recent years.
Particularly given the changes in B2B buyer behaviour, Marketing Automation can be effective in nurturing prospects, increasing sales-lead conversions, and generating inbound leads.
This guide gives an insider’s view into:
- An overview into what is marketing automation
- Why businesses are deploying it
- The benefits it can deliver
- What is needed to make a success of marketing automation
- The types of business most likely to benefit from it