There has been much hype in recent years about inbound marketing and how it is an effective alternate to traditional outbound marketing.
The concept of inbound leads naturally sound attractive. However, many SMEs are not entirely clear exactly what inbound marketing really is, how to approach it and whether it would actually work for them.
This concise, jargon-free guide, explains in simple terms:
- What outbound lead generation is
- What inbound lead generation is
- The key differences, similarities and strengths of each
- Which one is more likely to be effective for your business