Placer is a partnership between the National Centre for Universities and Business (NCUB), Jisc and Unite Students. They provide the ability for students to access work experience opportunities through a technology platform on which employers can publish their work experience opportunities (anything from one-day tasters to long-term placements).
John Brewer, the head of engagement at Placer, reached out to Growthlabs for assistance in launching the service and engaging with Universities and with Employers.
Placer did not have the internal marketing expertise, resources or technology to develop an effective marketing programme. Growthlabs supported Placer to develop their marketing plan and made detailed recommendations on how this would be structured to meet the Placer objectives, to build awareness, and generate registrations for the platform.
The integrated campaign developed and delivered by Growthlabs included Telemarketing, Content, and Lead Nurturing using Marketing Automation.
Growthlabs sourced data on the target markets and deployed Lead Liaison Marketing Automation software to act as a communication hub for the Placer content; using it to reach out, engage and educate relevant contacts.
Jon was delighted with the support from Growthlabs;
“The combined approach has really got the registrations rolling, built the pipeline and the conversion rate is really good. I have since recommended Growthlabs to a number of other people.”
The integrated and structured approach adopted by Growthlabs maximised the effectiveness of both Lead Generation and Lead Nurturing activity.
“The Marketing Automation team are great at what they do and incredibly knowledgeable. The automated mailing is fantastic and is just what we needed.
Everyone that I have dealt with has been really capable including Karen and Tamara, the telemarketers, who really took the time to understand our proposition.”