How to Get More Value From Your Email Marketing Tech
It may be one of the older digital marketing channels in your arsenal, but email continuously provides fresh tech-driven ways to improve engagement and successfully deliver your content and demand generation campaigns.
This useful article from the Content Marketing Association shows how you could be getting more value from your email marketing tech stack.
5 Ways to Turn Dry Topics into a Content Marketing Win
If you are working in a fun and interesting sector such as travel or entertainment, creating engaging content is simple.
However, if you work in a less interesting industry, such as insurance, or ball bearings, it can be quite a challenge to create content that people will want to read.
This article from the Marketing Insider Group takes you through 5 ways to brighten up your boring industry content to increase your engagement and get more eyes on your business.
7 Steps to Making Marketing Automation a Reality
Here at Growthlabs, marketing automation is an integral part of what we do for both ourselves and our clients. Being able to use features such as segmentation, workflows and sophisticated behaviour and trigger-based marketing campaigns can improve your overall marketing strategy.
In this article, B2B Marketing discusses the 6 practical steps to getting started with marketing automation.
How to Match Your Content to the Best Distribution Channel
If you are not sensibly distributing your content, you may never accomplish the content marketing objectives of your brand. But which channels are going to be the best for you? That depends on who it’s for and what you intend to achieve.
The CMA go in-depth here on which distribution alternatives work well based on your objectives and audience.
How to Measure the ROI of Inbound Marketing
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.
With so man objectives in the mix, it is important to understand which KPIs you should be measuring to effectively determine you’re ROI. In this article, Hatchbuck explains how.