Meet Gavin: Our Managing Director

15 Nov 2021 | Growth Labs Team

Our digital marketing agency wouldn’t be in the strong position it is today without a dynamic captain at the helm. Our Managing Director Gavin has been steering Growthlabs forward since its inception in 2016, and he’s got big plans for the future!

Gavin Burt - managing director of Growthlabs digital marketing agency

Tell us about yourself

I started my career in a small but fast-growing storage business and quickly developed my skills and experience. I embraced the opportunities that this presented – forming a new start-up division, leading a multi-site region and eventually investing in the business as part of the national leadership team.

Gaining this experience before hitting 30 and completing my MBA gave me a real passion for SMEs and growing businesses.

After some time-out offshore yacht racing, I spent several years in senior corporate board roles in Logistics and Financial Services.

In 2009, I founded a telemarketing agency called Beanstalk, and in 2016, I founded Growthlabs to provide digital marketing services to businesses. In 2019, I sold my stake in Beanstalk to concentrate fully on Growthlabs. This was because I could see the growing demand and complexity of digital marketing.

Why did you set up Growthlabs?

Growthlabs was initially set up to provide our B2B clients with digital marketing services and lead generation support. As Growthlabs started to grow, we started taking on clients from other sectors and expanded the marketing services we offer.

As Managing Director, I focused on hiring specialists in all disciplines of digital marketing because many clients were struggling to manage an effective marketing strategy with a small internal team and narrow specialist agency support.

How has the business changed over the years?

Digital marketing is changing fast and we are constantly adapting to stay ahead! To ensure we can provide a complete service, we’ve expanded our range of marketing services and invested in our graphic design and website development capabilities. There’s a lot of new faces in the business and it’s certainly an exciting period of change.

B2B digital lead generation is still a core part of our operations and something that’s highly important for many of our clients, but we’ve ventured into new areas of digital marketing. As a digital marketing agency, we specialise in enhancing every aspect of a brand’s online presence.

As the business has grown, our client portfolio has diversified and we’ve partnered with more B2C and eCommerce businesses.

There is amazing MarTech out there and we are constantly evaluating what software is the best fit for us and our clients and adopting new platforms to analyse and maximise performance.

What is your goal for the future of the business?

We are ambitious to help businesses that are starting a growth journey, as well as continuing to explore new ways to maximising ROI for existing clients. We are using more and more technology and AI tools that help us to keep ahead – this will certainly continue to be an area where we need to adapt.

Taking the time to understand the USPs, audiences and messages of each of our clients is crucial to our process and an essential part of forming partnerships over the long term. Moving forward, we want to invest in the best technological solutions and the right people to maximise results and drive long-term marketing success.

We also want to continue growing the amazing team that Growthlabs has built – developing new talent as well as giving new opportunities to our existing team.

What do you do in your spare time?

What spare time? With 2 children under 2 years old, there doesn’t seem to be much! I still manage to maintain some fitness by getting to the gym a couple of times a week and the occasional park run and cycle. The marathons and 100mile bike rides I used to do are off the agenda for the moment!

I love the sea and the mountains, and I can’t wait for family sailing and skiing adventures once Millie and Oscar are (a bit) older.

Managing Director of our digital marketing agency, Gavin, loves to go skiing

If you’re looking for marketing support from an award-winning digital marketing agency, get in touch.

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Growth Labs Team

Growth Labs Team

Based in the South-east, we are a full-service digital marketing and creative design agency. Learn More

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