How many Google results do you think appear when you type in “lead generation”? The answer is over 1 billion! With millions of blogs, videos and more resources out there, how do you cut through the fluff and find the valuable insights you were searching for? Well, keep reading, because we’ve got great tips to support your B2B lead generation this year.

For over a year, B2B businesses have been unable to attend face-to-face meetings, a key source of leads. But every cloud has a silver lining, even the dark cloud created by the pandemic. For B2B marketers, technological solutions have been crucial in creating new business opportunities during a time where customer meetings could only occur remotely.

Make Yourself Unmissable In Search Results

The global pandemic has caused internet activity to skyrocket, creating a huge opportunity for B2B marketers. Due to stay-at-home orders, more B2B buyers than ever have gone online to research commercially viable solutions to their companies’ problems. Pay-per-click (PPC) advertising allows you to place your business at the top of search page results, right in front of your target audience. To make PPC even more attractive, almost half of internet searchers can’t tell the difference between organic and paid results. PPC campaigns can be precisely designed around your B2B buyers, ensuring your website receives the right traffic which is more likely to convert into leads for your business.

Interactive Emails Are The Future

Did you know that for every $1 spent on email marketing, you should expect an average ROI of $42? Email marketing has been around for decades and for good reason; it’s still relied on by 81% of SMEs as their main customer acquisition channel. When it comes to creating leads, email is one of the most popular and cost-effective communication tools. B2B marketers have discovered that interactive emails including things like videos, sliders, GIFs and collapsible menus yield high customer engagement rates and result in more leads.

67% Of The UK Use Social Media

How many social media users do you think exist in 2021? Over the last year, nearly half a billion new users signed up for social media, boosting the global total to almost 4.2 billion. Based on this huge audience, neglecting social media in your marketing strategy is almost criminal. If you’re looking to gain more leads, social media can be used to:

  • Improve brand awareness
  • Enhance engagement with possible leads
  • Drive traffic to your website
  • Improve your lead nurturing
  • Share gated content

In the B2B industry, LinkedIn is the most effective social platform for lead generation and has been heavily relied on by B2B marketers over the past year. If you’re interested in how LinkedIn could save B2B, please read our blog.

Let Us Fuel Your Growth

When you partner with us, we’ll deploy our lead generation experts and ensure that your sales pipeline is filled with genuine business opportunities. We’ll work with you to understand exactly which B2B buyers you want to target and design lead generation campaigns focused purely on them. By doing so, the leads we provide you with will be more likely to convert, maximising your return on investment.

If you’d like to gain new leads and fuel your growth, please contact us.