Introducing our new PPC Manager
Meet Laurence, who’ll be cooking up creative ads and managing the full spectrum of paid media and social campaigns. If you want to invest in Pay-Per-Click (PPC) advertising, Laurence is the man you’ll want to talk to.
How have you developed your skills as a PPC Manager?
I’ve worked in the Marketing industry for five years now and have worked on PPC accounts for some of the largest and smallest companies in the UK. This mixed experience has shown me how to adapt PPC strategies and tailor my approach to each business, on a case-by-case basis.
What excites you the most about your role at Growthlabs?
I think the team at Growthlabs is the most exciting part of the job; combining our specialisms and knowledge is always a great feeling. I really thrive in collaborative environments and that’s exactly what I’ve found at Growthlabs, so I’m happy and excited to deliver success to our clients.
What part of PPC advertising gets your brain cells bubbling?
I love the process of building out a strategy from scratch and unlocking a problem in a complicated brief. Being a results-based specialism, it’s always satisfying to see the improvements in campaign performance, and it really motivates me to work towards even better results.
What’s your secret formula to a productive day at work?
Enjoying work, trying new things in my job, and understanding fresh developments in the platforms I work with keeps me on my toes and passionate about what I do.
What do you love to do in your spare time?
I’m a big football fan and love going to West Ham games! When it’s not matchday, I’ll be looking for new restaurants and bars or visiting my friends who are spread out all over the country.
Laurence loves to talk to new prospects about potential campaigns, so if want to invest in paid advertising, get in touch now.