With economists predicting that the global GDP will grow by 3.9% in 2022, businesses in all sectors are devising plans to capitalise on this growth. By delivering the right marketing campaigns to the right people, you can accelerate your growth significantly. In this article, we offer five tips to help you grow your business in 2022.
1. Improve Your Website
Your website has a huge potential to generate new business opportunities. Your website needs to be perfect because it will provide the first impression of your brand to potential customers. You don’t get a second chance at a first impression, so make sure your website is built to impress potential customers.
Studies show that the first five seconds of page-load time heavily impact your website’s overall conversion rate. Your site’s conversion rate drops by around 4.42% with each additional second that your page takes to load. You need to ensure that your website has a fast load time to maximise your success.
Your website should also:
- Provide a smooth user experience
- Be responsive for desktop and mobile visitors
- Look fresh and exciting
- Use original content to tell your brand’s story
- Encourage site visitors to make an enquiry
2. Utilise Social Media
Due to its continued success, social media has found a way into almost every comprehensive marketing strategy. With over half of the global population using social media, a large portion of your target audience will be on at least one social platform.
There’s a huge opportunity to increase brand awareness by building up your social network, sharing posts, and using social ads. To grow your business next year, social media marketing is essential.
A social media marketing strategy tailored to your brand and customers will provide the following benefits:
- Increased exposure
- Improved website traffic
- Better lead generation
- Stronger brand loyalty
3. Invest In Paid Advertising
Due to Google displaying the most relevant and highly ranked websites first, most customers will click on a website that appears on the first page of search results. Did you know that nearly two thirds of consumers can’t tell the difference between a paid search page result and an organic one?
By understanding audience intent and the keywords that your customers type into search engines, you can use paid ads to put your brand at the top of their search results. It’s a really fast way to position your business directly in front of customers searching for products or services that you provide.
Anyone that clicks on these ads will be redirected to a landing page of your choice, such as a product page. The great thing about paid ads is that they’re pay-per-click, meaning you’ll only be charged for ads that are actually clicked by your target audience, creating a great return on your investment.
4. Engage Old Customers
In so many cases, we see clients that have a list of thousands of old customers and prospects that they no longer communicate with. If you are in a similar situation, you should develop a marketing campaign that targets these people. If you’ve already done the hard work and made them aware of your brand, you’ve got a good chance of converting some of them to customers.
Remarketing campaigns can yield a high return on investment when executed correctly. They are usually delivered using paid ads, but email campaigns and social media are also great ways to re-engage prospects. Google Ads has a highly effective remarketing feature that allows you to deliver targeted ads to people who visited your website and didn’t convert.
5. Invest In Your Growth
One of the fastest ways to grow your business in 2022 is to invest revenue into your growth. Sure, you won’t make as much profit in the short-term, but once you’ve successfully expanded your operations, your business stands to make considerably more than it did before your investment. Your investment options will depend on the type of business you run, but will usually include:
- New production factories
- Additional marketing
- More staff
- Developing a new product line
- Expanding overseas
- Buying more stock to sell
At Growthlabs, we specialise in helping ambitious companies gain new customers and retain existing ones through intelligent digital marketing campaigns. We’ll help your business grow in 2022 by delivering marketing services tailored to your ideal customers. Your brand deserves to flourish and thrive next year, and we’ll make sure it does.
If you’d like to spend your marketing budget in a way that drives the highest growth, please get in touch.