A Guide to How SME B2Bs Can Benefit from Marketing Automation
This guide gives an insider’s view into what marketing automation really is, why businesses are deploying it, what is needed to make a success of marketing automation and the businesses most likely to benefit from it.
4 Ways to Get Better Results from your Lead Generation
1. Make your business look more attractive – Regardless of which channels you use, modern Buyers usually want to validate marketing messages and undertake their own evaluation of you as a supplier before engaging with your sales function.
Dinosaur or Pioneer? Are your Sales & Marketing Keeping Pace with Change?
If you are responsible for Sales, Lead Generation or Marketing, the dramatic changes in recent years in how businesses and Buyers identify and engage with suppliers will have had an effect on how you do business.
