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Salesperson

The Demise of the B2B Salesperson?

Research by Forrester brings the future of B2B sales teams into sharp focus, as a predicted 1 million B2B sales roles will be wiped out in the U.S. alone by 2020.
Put simply, many SMEs are still living in a 1980s, salesperson-led era, whilst Buyers have moved on.
So why the decline in importance of the humble, time served salesperson?
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success

Growthlabs Seminar: Developing a B2B Growth Strategy

We’re very excited to be hosting a seminar on Thursday 15th June in the capital, more specifically London, Liverpool Street. ‘Developing a B2B Strategy for High Growth’ is a FREE morning seminar, starting at 08.45am and finishing at 10.45am. We have poured our knowledge and expertise into this seminar
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A Guide to How SME B2Bs Can Benefit from Marketing Automation

This guide gives an insider’s view into what marketing automation really is, why businesses are deploying it, what is needed to make a success of marketing automation and the businesses most likely to benefit from it.
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Guide to Developing Effective Content Marketing Cover

A Guide to Developing Effective Content Marketing

This guide advises marketers on the foundations of a successful content plan, how to develop content for different Personas and different stages of the buying cycle, and how to drive engagement through different marketing channels.

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Guide to Inbound Vs Outbound Marketing Cover

A Guide to Inbound vs. Outbound Marketing

This guide outlines the key differences, similarities, strengths and weakness of both inbound and outbound marketing, helping you to understand whether inbound or outbound marketing is right for you.
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rocket

4 Ways to Get Better Results from your Lead Generation

1. Make your business look more attractive – Regardless of which channels you use, modern Buyers usually want to validate marketing messages and undertake their own evaluation of you as a supplier before engaging with your sales function.
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How to Develop a B2B Growth Strategy

A Guide to Developing a B2B Growth Strategy

This Whitepaper has been developed specifically for Leaders of SME businesses that are ambitious about achieving above-average growth need to understand how to develop their growth strategy.
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Dinosaur or Pioneer? Are your Sales & Marketing Keeping Pace with Change?

If you are responsible for Sales, Lead Generation or Marketing, the dramatic changes in recent years in how businesses and Buyers identify and engage with suppliers will have had an effect on how you do business.
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Common Reasons that Lead Generation Fails

Salespeople have to contend with ever more knowledgeable buyers. Equally, ways to reach B2B buyers have changed. The days of sales persuasion are largely passé. Modern B2B buyers are influenced; a subtle but significant difference.
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The (Inconvenient) Truth about Marketing Automation

The marketing automation software vendors have created an aura – or to an extent a myth – that has led B2B marketers to think it is a panacea for all of their lead generation challenges. However, marketing automation is an enabler, not a strategy itself.

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