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A Guide to Demand and Lead Generation
A Guide to Demand and Lead Generation

Why read this? This guide demonstrates how to generate high quality new business opportunities that convert to customers. By taking…

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Graphic design
10 Graphic Design Skills Employers Want To See

Graphic design is a career path which requires constant innovation and exceptional creativity to succeed. There are some skills that are essential for budding graphic designers longing for valuable industry experience. Here are ten graphic design skills that employers look for and value. 1. Indesign Adobe InDesign is one of…

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How to SEO your blog
How To SEO Your Blog

The internet is loaded with nearly 200 million active websites, all competing for your attention. Getting your website to the top of search results is a proven way of increasing the number of visitors to your site. However, this cannot be achieved without the use of search engine optimisation (SEO).…

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Graphic design is vital
8 Reasons Why Graphic Design Is Vital

Graphic design encompasses your business’s logo, branding, website, and marketing materials. Just like people judge a book by its cover, customers judge a company by its brand and visual identity. Graphic design is your company’s first chance to catch your audience’s attention, which is essential when trying to gain market…

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Improving the Readability of Your Content

Making your content easy to read increases the number of people who read all of it. It also means more people can get the key messages from your content even when they just skim read it. Search engines take readability into account when ranking pages in the search results. They…

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Improving reader engagement with good formatting
Improving Reader Engagement With Good Formatting

Many people believe that you have 15 seconds to grab someone’s attention before they click off your site. Formatting your content in an eye-catching and easy-to-read way may increase reader engagement and the number of people who read all the content. A study by Chartbeat exploring online user behaviour found…

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COVID-19 Black and white
The Impact Coronavirus is Having On UK Businesses

It’s official, the United Kingdom is now well into a period of lockdown, the length of which is uncertain. But what does that mean for UK businesses? While many businesses are temporarily closing, others are dealing with the challenges of operating during a national state of emergency and may come…

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Business Awards B2B Marketing Winners
Essex Business Awards ‘Excellence in Marketing’ 2019 Winners

Introduction The Essex Business Awards is a competition which celebrates the greatest business achievements within the county. The awards ceremonies have been running for 26 years and aim to raise awareness for local businesses and offer networking opportunities to likeminded individuals in the area. The 2019 ceremony was held at…

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