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Guest Blog – Outsourced Marketing: A Deep Dive
Miles, a portfolio marketing specialist with many years of experience in the industry, has written this blog exclusively for Growthlabs. We have collaborated with Miles on several projects over the years as the outsourced marketing team for his clients. Our aim has been to help them to leverage the digital marketing landscape without incurring prohibitive […]
The Seven Fundamentals of SEO Copywriting
Contents What is copywriting for SEO and why is it important? Selecting relevant keywords Competitor Analysis Optimise metadata Evaluate heading structures Internal/external linking Quality content Strong readability SEO copywriting with Growthlabs What is copywriting for SEO and why is it important? Search engine optimisation (or SEO) copywriting is the creation […]
The Key Components of an SEO Website Audit
Search engine optimisation (SEO) is vital for any business that wants to succeed online. Even where you have a niche audience, it is essential to consider how you can ensure that valuable searches for you, your products or your services end up going to you rather than your competitors. Many buyers will also search for […]
7 Key Marketing KPI’s Every Business Leader Should be Tracking
As a business leader, you expect your marketing to deliver tangible results that help drive business growth. But how do you assess the effectiveness of marketing? What Key Performance Indicators (KPIs) are there to help you ensure that marketing delivers a return on investment? KPIs track specific goals and objectives, enabling you to evaluate […]
Growthlabs – What is a GA4 Metric and Dimension?
As you may be aware, Google is retiring Universal Analytics (UA) and will switch people to using Google Analytics 4 (GA4). Google explains their reasoning: “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. This measurement methodology is […]
Universal Analytics is on its deathbed!
For years, Universal Analytics (UA) has been an essential tool for marketers wanting to get a real insight into their online presence and how to improve it; however, it has seen very little change since its launch in 2005. Google is revamping its analytics tool from the current UA tool to the newer, ‘Google Analytics […]
Planning Your 2023 Marketing
Well-crafted social posts and emails that link you to trending events get great engagement with your audience. By incorporating key dates into your marketing plan, you can reach new potential customers and make the most of planning content in advance. Our 2023 marketing calendar can give you extra inspiration on new content your audience will […]
What to consider for B2B Digital Lead Generation success
Are you on a mission to generate as many marketing-attributed leads as possible? Well, you should be!