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A Guide to Demand and Lead Generation

Why read this? This guide demonstrates how to generate high quality new business opportunities that convert to customers. By taking…

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What’s Hot & What’s Not in March

Get to Your Audience’s Core: Know Their Content Intent From: The CMI You create a gated white paper. c500 people complete the form to receive the download. The sales team hits the phone. Out of 500 leads, only four were interested in talking to you. Most people who downloaded the…

Datasheet: Your Case Study

Case studies prove to your audience the capabilities of your business and increase the level of trust that they have in you. Good case studies help you convert opportunities into sales since your potential customer visualises themselves enjoying the benefits of being an actual customer. In this datasheet, we explore…

Datasheet: Writing Your Article

Blogs provide valuable interaction with your target audience, allowing you to build rapport, demonstrate your capabilities and attract new clients. The one (possible) downside to blogging is that they require regular writing and know-how. We provide quality blogging content, applying the correct structure and research to meet the needs of…

February Hots & Nots

How to Create a Good Brief for Better Content Marketing From: CMI An editor?s job isn?t easy and if your job involves commissioning and approving content, you probably know that same sinking feeling: You?re 10 seconds into reviewing a piece and it?s already obvious the creator hasn?t understood anything you…

Datasheets: The PPC Review Process

The PPC review process should always start with what you are trying to achieve. Lots of clicks are rarely the true aim of a PPC campaign, you pay for every click. What drives ROI is Conversions. In a perfect campaign, people will only click when they want to enquire. Find…

What’s Hot and What’s Not in January

8 Marketing Trends for 2019 B2B Marketing B2B Marketing asked eight top marketers to share their predictions for the year ahead. Among the trends predicted to take off are: Movement marketing ? making your audience active contributors to your content, AI and automated sales enablement tools. Features of 2018 marketing…

6 Tips to Automate Your Marketing

Automating your marketing is a great way to keep in touch with your customers and nurture your prospects. It's easy to make mistakes though, in this datasheet we cover 6 key tips for success when implementing automated marketing.