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Miles_marketing_outsourced_featured_nov23

Guest Blog – Outsourced Marketing: A Deep Dive

Miles, a portfolio marketing specialist with many years of experience in the industry, has written this blog exclusively for Growthlabs. We have collaborated with Miles on several projects over the years as the outsourced marketing team for his clients. Our aim has been to help them to leverage the digital marketing landscape without incurring prohibitive […]

7 fundamentals of SEO copywriting

The Seven Fundamentals of SEO Copywriting

      Contents What is copywriting for SEO and why is it important? Selecting relevant keywords Competitor Analysis Optimise metadata Evaluate heading structures Internal/external linking Quality content Strong readability SEO copywriting with Growthlabs   What is copywriting for SEO and why is it important?   Search engine optimisation (or SEO) copywriting is the creation […]

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The Key Components of an SEO Website Audit

Search engine optimisation (SEO) is vital for any business that wants to succeed online. Even where you have a niche audience, it is essential to consider how you can ensure that valuable searches for you, your products or your services end up going to you rather than your competitors. Many buyers will also search for […]

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7 Key Marketing KPI’s Every Business Leader Should be Tracking

As a business leader, you expect your marketing to deliver tangible results that help drive business growth. But how do you assess the effectiveness of marketing? What Key Performance Indicators (KPIs) are there to help you ensure that marketing delivers a return on investment?   KPIs track specific goals and objectives, enabling you to evaluate […]

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Growthlabs – What is a GA4 Metric and Dimension?

As you may be aware, Google is retiring Universal Analytics (UA) and will switch people to using Google Analytics 4 (GA4). Google explains their reasoning: “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. This measurement methodology is […]

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Universal Analytics is on its deathbed!

For years, Universal Analytics (UA) has been an essential tool for marketers wanting to get a real insight into their online presence and how to improve it; however, it has seen very little change since its launch in 2005. Google is revamping its analytics tool from the current UA tool to the newer, ‘Google Analytics […]

social media marketing-calendar 2023

Planning Your 2023 Marketing

Well-crafted social posts and emails that link you to trending events get great engagement with your audience. By incorporating key dates into your marketing plan, you can reach new potential customers and make the most of planning content in advance. Our 2023 marketing calendar can give you extra inspiration on new content your audience will […]

Lead Generation

What to consider for B2B Digital Lead Generation success

Are you on a mission to generate as many marketing-attributed leads as possible? Well, you should be!

email deliverability

How Email Deliverability Works

Email deliverability is a crucial part of any email campaign because it determines the number of emails that reach the intended inbox.

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