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A Guide to Demand and Lead Generation

Why read this? This guide demonstrates how to generate high quality new business opportunities that convert to customers. By taking…

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Lead Generation – 5 key considerations for the Managing Director

The overall leader of a business has a key responsibility for allocation of resources to achieve the best outcome, and significant pressures on their time. Marketing and Lead Generation have to compete with other departments for their share not only of money but also to get attention and to ensure…

Are your Sales Team Superhuman?

For sales people to influence and persuade buyers they need to create human connections and build relationships of trust with potential customers. As Buyers can increasingly obtain information through digital channels, bots and automation, these soft skills are becoming even more important ways that sales teams add value. There are…

What’s Hot and What’s Not in October

A list of some of the latest articles from the Marketing world: Is the Curse of Knowledge Haunting Your B2B Marketing? Source: B2B Marketing The curse of knowledge describes the problems that can happen when someone with a lot of knowledge about a subject (e.g. a marketer), tries to communicate…

Do You Notice Fonts?

You may not consciously, but the impact of the font on a design that just feels ‘right’, or equally just feels ‘wrong’ cannot be over-estimated. Fonts have different feels and connotations – to name one that gets a lot of bad press what would the impact of receiving a piece…

Datasheet: Writing Informative Articles

Writing compelling and informative B2B content isn't easy. This datasheet covers the basics of how to get started, including: Choosing a topic Creating a hook Choosing a title How long your article should be Readability & relevancy Drawing a conclusion

Personalisation is the Key Trend That Will Influence Marketing Over the Next 12 Months

New research from ClickZ into B2B marketing has come up with some key findings about the modern marketing mix. They recognise, as we do, that the way that marketing and sales teams work together is changing, so they surveyed their community of B2B marketing professionals to learn more about their…

5 Ways to Make Lead Generation Deliver

Lead Generation is a key priority for B2B marketers with many - according to research by Hubspot - claiming that over half of their budget is spent in this area. A survey by BrightTALK identified however that around 80% of B2B businesses rate their lead generation as largely ineffective. After…