What Roles Does LinkedIn and Social Media Play in Modern B2B Marketing?

Social media channels can meet a broad range of objectives, from building thought leadership through to strengthening customer relationships. High-level marketers frequently discuss B2B and B2C strategies, but what modern role does social media play in B2B marketing? LinkedIn is a B2B marketers goldmine. Not only is it where C-suite…

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Growthlabs Isuzu Testimonial

The Challenge: Isuzu Trucks UK is the UK distributor for the leading Japanese manufacturer. Their challenge was low market share and brand awareness. The impact was less new business enquiries and the subsequent damaging impact on sales, revenue and profitability. The Solution: Isuzu urgently required an effective marketing programme that…

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Grow Your Business With a Digital Marketing Apprentice

After approximately 11+ years in education, many young adults are understandably keen to gain some hands-on experience. In the vital world of digital marketing, what happens when you introduce a talented apprentice to your business? The short answer is a lot. A lot of ideas, a lot of energy, a…

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The Rise of Engagement Marketing

Traditional selling, such as cold calling (via email, phone, the door) has taken something of a nosedive. The digital age has brought with it a wave of smarter strategies that do not ‘sell’ in the traditional sense. Businesses now understand the value of asserting themselves as industry specialists and being…

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What's Hot Summer 2019
What’s Hot & What’s Not this Summer

How to Get More Value From Your Email Marketing Tech From: The CMI It may be one of the older digital marketing channels in your arsenal, but email continuously provides fresh tech-driven ways to improve engagement and successfully deliver your content and demand generation campaigns. This useful article from the…

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dashboard of car
All Marketing is Content Driven Marketing

Marketing your business is about branding and attracting customers. In today’s digital climate you can't afford to remain silent. Above the noise, your marketing gets you heard. Email marketing, PPC, social selling, podcasts – can all drive business to your door. Integrated marketing communication (IMC) ensures you hit all the…

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Hot or Not in May
What’s Hot & What’s Not in May

The Why, When, and How of Republishing Blog Posts From: The CMA Your best pieces of content are not necessarily the latest, shiniest ones you’ve just written and posted to your website. Good advice from even a couple of years ago can still be relevant and insightful to your audience…

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Accreditations:
Google Partner B2B Marketing