Insights

Featured Guide

A Guide to Demand and Lead Generation

Why read this? This guide demonstrates how to generate high quality new business opportunities that convert to customers. By taking…

Download Guide

All Marketing is Content Driven Marketing

Marketing your business is about branding and attracting customers. In today’s digital climate you can't afford to remain silent. Above the noise, your marketing gets you heard. Email marketing, PPC, social selling, podcasts – can all drive business to your door. Integrated marketing communication (IMC) ensures you hit all the…

What’s Hot & What’s Not in May

The Why, When, and How of Republishing Blog Posts From: The CMA Your best pieces of content are not necessarily the latest, shiniest ones you’ve just written and posted to your website. Good advice from even a couple of years ago can still be relevant and insightful to your audience…

Why Use a Professional Content Writer

There are two similar companies offering the same or a similar service. One has compelling, well-written content that is perfectly tailored to your needs. The other doesn't. Who do you decide to work with? Your brand is built on every piece of information your target audience read about you. If…

What’s Hot & What’s Not in April

Six Ways to Find Your Target Audience From: The CMA Writing great content is all well and good, but without having an understanding of your target audience, you may struggle to attract more traffic and in turn that traffic into new clients. This useful article from the Content Marketing Association…

Integrated Marketing Communications (IMC)

Content led marketing boosts your SEO, but importantly generates inbound leads – three times as many leads as paid advertising. Better still, an integrated approach ensures all your communications are tactical, linked, and your key business messages conveyed. It requires more planning and effort but reaps the business benefits. Content…

B2B Content Writing: Top Tips For ‘Boring’ Industries

Some industries are given a stacked deck when it comes to content writing. An article about the cutting edge magic of AI is likely to captivate a broad audience compared to an article on cleaning tiles. For those of us with one hand tied behind our backs – how can…

What’s Hot & What’s Not in March

Get to Your Audience’s Core: Know Their Content Intent From: The CMI You create a gated white paper. c500 people complete the form to receive the download. The sales team hits the phone. Out of 500 leads, only four were interested in talking to you. Most people who downloaded the…