Our relationship with Oleonix was formed because they wanted to update their branding with the development of a new logo, brand guidelines, and more. Following the delivery of this project, we identified that their Search Engine Optimisation, user experience and on-site conversion were not performing as well as they could, especially during the pandemic where face to face sales meetings were no longer possible.
As a result, we helped Oleonix to identify the right areas to invest in and created a roadmap to deliver an easy-to-use website that was aesthetically pleasing and SEO-optimised to generate more traffic and better conversion rates.
We supplied Oleonix with;
To create a strong brand identity, we worked closely with Oleonix to breathe new life into their brand. Our design team redesigned the Oleonix logo and supplied a number of variations intended for different purposes. To support the rebrand, we produced a full set of new brand guidelines which included clear guidance from our head of design regarding how the logo should be used, including colour palette and font specifications. To reinforce the new branding, we created a new business card design, letterhead and presentation template.
Once we’d confirmed the company’s goals, our design team and web developers collaborated to redevelop the website and bring new life to the brand. Our design team produced new imagery for the website. Oleonix needed the new images to illustrate to customers how their cleaning agent works differently from conventional agents when fighting dirt. Our design team created new images which showed this while also complementing the website’s theme and the brand’s new look.
When building the website, we focused on creating a simplified user experience for those visiting from computers, tablets, and mobiles. The existing content on the website was reviewed by one of our copywriters and updated to enhance the company’s tone of voice and ensure its messaging was clear to prospective customers. Next, our SEO specialist went through each page of the site and ensured that the SEO was optimised, driving more organic traffic to the site.
Once we’d built the website, we set it up on Google Analytics to ensure we could track website traffic and continuously optimise the website based on this. From December 2020 to February 2021, we successfully increased incoming website traffic by 87%. Through website customer optimisation, SEO, a brand refresh, and an improved look and feel we grew both traffic and performance at a critical time for Oleonix where search volumes for cleaning products were high. The Oleonix team are very pleased with the increased traffic and the high engagement rate with different pages on the website.
Oleonix partnered with us because they needed a rebrand and a new website that showcased their cleaning products and attracted a higher volume of visitors.
Due to our SEO efforts, we were able to drive an 87% increase in website traffic in two months from the point of launching the new website. The Oleonix team were so pleased with the new website and the increase in website traffic that they continued their contract with us. We are now in the process of creating a new page for the website which allows individual users to purchase ready-to-use bottles of their cleaning products directly from the website, rather than through their distributors.