The ultimate guide to B2B website design

The B2B sector is known for having impractical sites that completely miss the mark. Stop the status quo and create a buyer centric design.

In this guide, we take you step by step through the website design process with tips and practical examples on how to get started. We are confident that if you follow the steps in the guide, you will be able to create a site that attracts, engages, and converts.

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Effective B2B website blueprint

Why download this B2B website design guide?

In the competitive landscape of B2B, an effective website is crucial. This guide breaks down the full process of B2B website design, from strategic research and keyword optimisation to designing and structuring a buyer-centric website. Learn how to create a website that not only looks professional but also drives results by capturing leads, enhancing user engagement, and improving conversion rates.
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B2B marketing

Who should use this guide?

Perfect for B2B marketers, business owners, and web designers.
This guide is an essential resource for anyone looking to design a B2B website that truly performs. Whether you're building a new site or optimising an existing one, these insights are crafted to help you increase website traffic, capture leads, and improve conversions.
01.
Business Owners
This guide benefits business owners by offering a structured, customer-centric website design approach. The guide emphasises conversion optimisation and enhancing site performance, increasing organic traffic and business success.
02.
Web Designers
B2B websites have unique requirements to be successful. Unlike traditional B2C websites, B2B websites need to cater to various decision-makers of the same company to make a sale. From heat maps to wire-frames this document guides you through multiple tools and methodologies to design a B2B-optimised website.
03.
Web Developers
Web developers can benefit from this guide by gaining insights into effective SEO strategies, customer-centric website design and strategic planning. We also illustrate an agile delivery of web development, gearing your website for growth.
04.
Marketing Managers
Marketing managers can benefit from this guide by implementing a structured and strategic approach to B2B optimising their brand’s website. This holistic approach, coupled with practical tips on content, SEO and conversion optimisation, gives you actionable insights to improve lead generation.
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Gain access to professional B2B website design strategies and start building a high-converting website today.
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