A well-crafted website is a vital hub for credibility, customer engagement, and growth for businesses of all sizes. However, with countless website builders on the market, selecting the right platform to suit your business needs can be challenging.
As we approach 2025, the best website builders offer visually impressive designs and powerful tools for e-commerce, marketing, SEO, and scalability. Whether you’re a small business owner, an ambitious start-up, or a well-established enterprise, this guide explores the top website-building platforms available. We’ll analyse their features, pricing, and functionality to help you make an informed choice, ensuring your business thrives in the digital age.
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How You Should Develop Your Business Website
The future of web development brings significant changes to how businesses should optimise their online presence and engineer their websites. Selecting the right website builder is crucial to establishing a robust online presence. With numerous options available, choosing a platform that aligns with your business objectives, offers superior SEO capabilities, and provides flexibility for future growth is essential.
What Is The Best Website Builder?
Whether you’re launching a new venture, expanding your online presence, or optimising your digital storefront, selecting the right platform can make a significant difference. To guide you, we’ve compiled a comprehensive table comparing the top website builders for 2025.
This comparison covers essential factors like development experience, cost, specific business needs, benefits, and limitations—ensuring you have the insights you need to make the best decision for growth.
Our Review Of The Best Website Builders In 2025
| Web Development Experience | Cost | Best For Needs | Website Builder | Advantages | Limitations |
| Very beginner-friendly, with no coding required | Low-cost plans | Small businesses, personal blogs | Wix | Easy to use, a wide variety of templates | Limited customisation options |
| Intermediate coding and general tech knowledge are helpful | Mid-range cost. | Growing small businesses and creative portfolios. | Squarespace | Sleek design options, great for creatives | Higher learning curve for advanced features |
| Advanced but also dependent on needs | Mid to high-range cost | Established or rapidly growing businesses. | WordPress | Highly customisable, excellent for SEO | Requires hosting and maintenance setup |
| Beginner to intermediate | Flexible dependent on needs | Small to Medium eCommerce Businesses | Shopify | Comprehensive e-commerce tools and scalability | Primarily focused on e-commerce, limited versatility and limited customizability |
Our Choice For The Best Website Builder
We strongly believe WordPress is the best website builder in most cases, and here’s why. WordPress continues to dominate the website-building landscape, powering approximately 43.6% of all websites as their CMS, with around 34,811,931 live websites currently using WordPress as their CMS of choice – explore why we think this.
However, WordPress is not left undisputed, with close competition from platforms like Shopify, with 5.23 million online stores currently using Shopify as their CMS of choice. Similarly, Wix has grown steadily, capturing around 8 million live websites; small businesses particularly favour Wix’s ease of use and all-in-one hosting and building solutions.
Although, when technical performance, SEO, and scalability are considered, WordPress often outshines its competitors due to its open-source capabilities. WordPress Builders like Bricks and Breakdance within the WordPress ecosystem push its advantages further by offering high performance, customisation, and advanced SEO capabilities.
How To Pick A Website Builder?
While we provide strong recommendations on what we believe to be the best website builders, selecting the right one is crucial for the success of your project. Here are some key factors to keep in mind when making your choice:
- Features and Functionality: Does the builder meet the specific needs of your project?
- Website Performance: Does the builder deliver fast and reliable performance?
- SEO and Marketing Tools: Does the builder straightforwardly offer essential SEO optimisation tools?
- Security: Does the platform you’re considering offer a secure and reliable interface?
- Ease Of Use: Does the builder offer a user-friendly interface and intuitive navigation for easy setup?
Why do These Factors Matter?
The Importance Of Features and Functionality
Some website builders are engineered for specific use cases, such as Shopify’s e-commerce focus. If your website needs specific tools and capabilities to meet its purpose, whether for e-commerce, blogging, or showcasing a business. Missing features can severely limit your site’s potential.
This is one area where open-source CMSs like WordPress excel – with WordPress’ vast library of plugins and customisation options – allow users to add nearly any imaginable feature, from e-commerce to advanced analytics, without being locked into rigid templates or systems.
Influence Of Website Performance On Search Engine Performance
In Google’s own words, “At Google, we’re obsessed with speed”, and they’ve taken site speed and performance into account in their search rankings. Google’s algorithms now consider site speed when determining search rankings, emphasizing that faster-loading websites are more likely to rank higher.
Google’s performance focus stems from extensive research showing that even minor delays can significantly impact user satisfaction. A sub-par website in terms of performance hurts your users and damages your conversions.
In our experience, pairing WordPress with advanced website building tools such as Bricks empowers performance and allows our client websites to reach consistent Google Page Speed scores of 90+ on mobile and desktop. Want to test your site? Try now.
Website Builders With SEO and Marketing Tools
Website builders that provide effective SEO and marketing tools can help your site rank higher in search engines, attract visitors, and drive conversions. Conversely, some website builders severely limit the average website builder’s ability to implement technical SEO and optimise their websites.
Book a free consultation with us, and let’s take your Website Development to the next level.
Which Website Builder Is Best For SEO?
In our experience, we would opt for WordPress paired with the RankMath SEO plugin and a theme built using Bricks as our recommended setup for your Website Builder in 2025. This setup blends features that allow SEO to be customizable, an easy-to-use dashboard and performance-optimised builds, all of which massively aid your SEO strategy.
Without effective SEO, your website might remain invisible to your target audience. Need help with your SEO? Get in touch with us now!
Why Security Impacts Website Ranking?
No one wants to get hacked or their information stolen. A secure and regularly updated website-building platform empowered by plugins and firewalls such as WordFence and Cloudflare protects your website from hacking, data breaches, and malware, ensuring user trust and compliance with data protection regulations.
If search engines detect that your website has security vulnerabilities or has been compromised, your search rankings could suffer significantly, and your site might even be removed from indexing altogether, as outlined in Google’s spam policies.
Are you curious about your website’s security status? Check your security score here or contact us now to see how we can help improve your web security.
Why Do You Need An Easy To Use Interface?
Many website builders, such as Laravel and Drupal, which can be great in their use cases, can be severely limiting for people who don’t have coding knowledge. Laravel is primarily a developer’s framework, meaning it requires a good understanding of PHP and web development concepts to build and manage websites.
Without coding skills, users may find navigating, customising, or launching a website on many dev-oriented Website Builders challenging without hiring expert developers (like us).
Why Choose WordPress?
As an open-source CMS, WordPress allows for complete customisation, whether you’re crafting a personal blog, an eCommerce site, or a corporate hub. With access to over 59,000 free plugins and thousands of themes, you can design a fully tailored website to your exact specifications and manage it in an easy CMS.
WordPress is also highly SEO-friendly, featuring clean code, responsive designs, and seamless integration with powerful plugins like Rank Math and Yoast SEO. Website Builders like Bricks enhance this further by providing blazing-fast performance and superior SEO capabilities, ensuring your site ranks higher on search engines.
The platform’s scalability is another significant advantage—WordPress can grow with your business if you’re a startup or handling millions of visitors monthly. Its vast global community ensures robust support, while security plugins and regular updates keep your site safe. Plus, it’s cost-effective, offering unmatched value compared to proprietary builders with high recurring fees.
WordPress combines all these benefits into a reliable platform, making it the ultimate choice for building high-performing, future-proof websites.
Famous Companies That Use WordPress
Want even more reason to pick WordPress as your website builder of choice? According to BuiltWith, the following famous companies are just a few examples of well-known companies that also use WordPress as their Website Development platform of choice.
How to Find Out What Website Builder Was Used
Interested in seeing what your competitors are using? Or what your favourite website is built with? Tools like BuiltWith, will allow you to analyse websites and determine the technologies and platforms they utilize. By entering a website’s URL, these tools provide detailed reports on the developers’ content management system (CMS), plugins, and other technologies.
Partner with GrowthLabs for Your Web Development Needs
At GrowthLabs, we specialise in digital marketing, web development, and other growth-oriented services tailored to your business’s unique needs. Our team is proficient in leveraging multiple website development platforms to create and manage SEO-optimised websites that drive growth and engagement.
Whether you’re looking to build a new website or enhance your existing online presence, GrowthLabs is here to assist. Contact us today to learn how we can help you achieve your digital goals.
