There is a lot of work to be done in debunking popular marketing myths. These myths and legends often come from people who aren’t in the business and think that SEO results can come overnight and that content marketing is just teenagers doing funny TikTok dances. At Growthlabs we know the marketing process is a touch more intricate than that. So we have compiled a list of the biggest marketing myths and debunked them!
Myth number 1: Marketing & advertising are the same thing
Reality: While historically, marketing and advertising have been intertwined, this conception is a relic from the days of billboard advertising and Mad Men. In 2024, the truth is a lot more nuanced.
While advertising has the more singular aim of reaching as significant an audience as possible, marketing takes a more complete approach. Marketing aims to understand how content has resonated with the audience and the long-term effects of that reach. This intel provides companies with the knowledge to come up with more nuanced marketing strategies.
Growthlabs can design precise and effective marketing campaigns. Take a look at our services page to learn more.
Myth number 2: Content marketing alone is enough
Reality: When Bill Gates wrote in 1996, ‘Content is king,’ he was partially correct. While content marketing is a great way to build a brand, instill loyalty, and illustrate expertise, it can only go so far.
In a crowded digital landscape, relying solely on content marketing can limit your reach. To get the most out of your hard work, you can branch out into the world of PPC (Pay-per-click) and targeted ads.
A solid PPC campaign has the power to ensure that your ads reach the right audience, with minimal effort whilst maximising your budget. This in turn, will drive quality traffic to your website and generate those all-important leads.
Targeted ads can also elevate your marketing campaigns via social media channels, by helping you zero-in on your ideal customers based on their online activity, interests, and other data points. This balanced strategy will allow you to reach more people and drive better results.
Take a look at the Growthlabs PPC page to find out how we can help launch your next campaign.
Myth number 3: Results from marketing campaigns need to happen immediately to be successful
Reality: Marketing is a marathon, not a sprint. It’s easy to look at the success of those around you and wonder why your campaigns haven’t yielded the same 2000% increase in sales. The truth is, that marketing campaigns need time to come to fruition. For example, blogs can take up to a year to gain traction.
So rather than sprinting towards the latest viral trends, it’s worth investing in fostering long-term relationships with your clients to nurture the growth and success of your marketing campaigns.
Myth Number 4: Marketing is only for big businesses with big budgets
Reality: Marketing is for everyone! The good news is that the myth of marketing only being for big companies with infinite budgets isn’t true. Marketing is for companies of all shapes and sizes. A start-up for example can see huge increases in market share by introducing a marketing strategy.
Marketing is essential for businesses of all sizes. A small business with a bit of creativity and a modest budget can have a positive impact if it understands its target audience. Small implementations such as SEO optimisation can make a world of difference.
Contact Growthlabs to find out how we can help you get the most from your SEO and your data and analytics.