Early Bird Access
State of B2B Websites
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Discover the Real State of B2B Websites in 2025
The State of B2B Websites report reveals eye-opening insights from 194 UK-based B2B companies, benchmarking their website performance, SEO health, and digital readiness. With over 95% of B2B websites underperforming, this report uncovers the most common pitfalls, from slow mobile speeds and broken links to poor SEO practices, and shows how your business can turn these weaknesses into a competitive edge.
Key Insights You'll Gain
- How your website compares to 194 other B2B sites across performance, SEO, and mobile readiness.
- Make informed decisions backed by real data—not guesswork.
- Gain a competitive edge by optimising where most B2B websites fail.
- The most common technical issues dragging down B2B websites—like broken links, slow load times, and missing metadata.
- Real benchmark data on Domain Rating (DR) and mobile vs desktop performance.
Early Bird Perks
Register now for exclusive free perks
Early Access to The State of B2B Websites
While the public must wait until 3 June for our research insights, you can access the reports today.
Learn MoreFree Bonus: Comparison Report
Early bird access allows you to compare your website to The State of B2B Websites metrics through a tailored report by the Growthlabs team.
Learn MoreClaim Before Time Runs Out
Claim early bird access to receive a free industry comparison report before time runs out.
Who Are We
Growthlabs
- Why
Our mission is to accelerate the growth of B2B brands by crafting innovative, data-driven digital marketing strategies that forge deep, meaningful connections between our clients and their customers.
- How
We use the latest technologies to assist with our B2B digital marketing efforts. We consider multiple channels and all available avenues to create synergies for our campaigns. Our team bring a unique mix of skills and experience to each task, unified by our shared growth mindset and a focus on data-driven insights.
- What
We are a full service B2B Digital Marketing agency. We provide all the essential services to connect you meaningfully to your audience.
Free B2B Insights
Benchmark your B2B against the rest
The annual State of B2B Websites report explores the benchmarks, performance, and challenges of today's B2B websites. This year, we investigated 194 UK websites and share these insights for free in our report.
What to Expect
Key benefits of The State of B2B Websites
The State of B2B Websites is an essential part of every B2B's digital marketing toolkit. The report will give you insights that can transform your digital marketing efforts. Here are some of the key B2B benchmarks we exposed:
Website Performance
Discover how top-performing B2B companies score on website performance metrics. You might be surprised by the average performance of B2B websites.
Website Challenges
What is the major contributor to poor performance? The State of B2B Websites provides a breakdown of web performance challenges.
SEO Performance
What is needed to outrank your competitors on Google? We reveal the domain ratings required to become a top performer.
SEO Challenges
Understand the common SEO challenges faced by the B2B sector, allowing you to differentiate your website with minor adjustments.
Early Bird Bonus
Compare your website to the State of B2B Metrics
While it's valuable to have a report on your industry's performance, have you ever wondered how your website stacks up?
By taking advantage of early access, our team will run a report on your website and provide direct comparisons with the metrics in the State of B2B Websites, giving you a clear understanding of where you stand in the industry.
Yet, these are just the tip of the iceberg. Our website review is a deep dive, providing a comprehensive breakdown of your website and SEO performance.
By taking advantage of early access, our team will run a report on your website and provide direct comparisons with the metrics in the State of B2B Websites, giving you a clear understanding of where you stand in the industry.
Yet, these are just the tip of the iceberg. Our website review is a deep dive, providing a comprehensive breakdown of your website and SEO performance.
What to Expect
4 Key focus areas of the report
Every area examined contributes to your website's overall performance and highlights areas that may need improvement.
Performance Report
Desktop and mobile performance scores
Desktop and mobile accessibility scores
Desktop and mobile best practice scores
Technical website analysis
Speed index
Website issues list
Performance improvement recommendations
Tech Stack Report
Structure and technology stack assessment
Analytics and tracking
Widgets and plugins summary
Mobile optimisation
Content delivery and performance
Security and compliance assessment
Tech stack improvement recommendations
SEO Analysis Report
Technical SEO assessment
Internal link checks
External link checks
On-page SEO best practice checks
Organic search performance
Paid search performance
Competitor analysis
On-page and Off-page SEO recommendations
Design UI/UX Report
Website design and content overview
Modern website score
Content areas of improvement recommendations
Blog and insights assessment
Trust signals assessment
Call to actions assessment
User navigation assessment
