State of B2B Websites

How fast and smoothly your website loads plays a big role in how people experience it. For B2B companies, a slow site can frustrate visitors, damage trust, reduce lead generation and push potential clients away.

We analysed 194 B2B websites to see how well they perform. In our report, we share what top-performing websites do well and reveal the main reasons most B2B websites fall short.

SEO is still one of the most important parts of a strong B2B digital strategy. Unlike paid ads, it builds momentum over time and can bring in steady traffic, better visibility and long-term returns.

But our research shows that most B2B websites are missing the mark on basic SEO best practices, which holds them back from competing effectively in search results.