Choosing the right website builder is critical for getting your content seen online. From clean code and fast loading to meta tag customisation and schema support, the platform you build on can dramatically affect your search engine visibility.
Below are the five best website builders for SEO — whether you want total control with WordPress or an easy DIY solution like Wix.
1. WordPress (Powered by Bricks) – Best Overall for SEO
Why it stands out:
WordPress is the most flexible and widely-used website platform in the world. When paired with the Bricks Builder, a fast and lightweight visual builder, it offers unmatched SEO customisation and speed. You also get access to powerful SEO plugins like Rank Math for advanced SEO features.
Key SEO Features:
- Custom meta titles, descriptions, slugs, and headers
- Schema and structured data support
- Image optimization and lazy loading
- Full control over performance and SEO plugins
Pros:
- Total control over SEO
- Fast and lightweight with Bricks
- Wide plugin ecosystem with no dependence on multiple SEO plugins.
- Hugely customisable
- Scalable and developer-friendly
Cons:
- Requires hosting setup and updates
- Learning curve for beginners
- Bricks license can be expensive
- Bricks can present some learning curves
Famous Examples Built with WordPress:
- Our Website and Our Client Websites (Including companies from B2B Distribution and SAAS)
- Heart Aerospace (Aerospace and Technology Company)
- NASA (Space Company)
- BI RITE(Food Marketplace)
2. Shopify – Best for eCommerce SEO
Why it stands out:
Shopify is built for selling online and comes with SEO features tailored for product and category pages. It includes customizable meta tags, sitemaps, and fast-loading templates, with SEO-focused apps available.
Key SEO Features:
- Editable product titles and URLs
- Integrated blog for content marketing
- Structured data for products
- Built-in mobile optimisation
Pros:
- Optimised for eCommerce out of the box
- Easy to manage products and content
- App ecosystem (e.g., SEO Manager)
- Fast hosting included
Cons:
- Some SEO features rely on apps
- Not as flexible as WordPress for technical SEO
Famous Examples Built with Shopify:
3. Wix – Best DIY Website Builder for SEO
Why it stands out:
Wix is incredibly beginner-friendly, offering drag-and-drop design with built-in SEO tools. Over the years, Wix has improved dramatically in areas like structured data, mobile optimization, and metadata control — making it an ideal choice for non-technical users.
Key SEO Features:
- Wix SEO Wiz for guided setup
- Custom meta tags, alt text, and redirects
- Built-in structured data
- Auto-generated sitemap and SSL
Pros:
- Easy to use, no coding needed
- All-in-one platform (design, hosting, SEO)
- Free and paid plans
- Beginner-focused SEO tools
Cons:
- Limited technical SEO flexibility
- Limited to WIX Framework
- Harder to migrate to other platforms later
Famous Examples Built with Wix:
- Karlie Kloss (Fashion Company)
- ChickPea (Vegan Food Company)
- HelloNeighbor (Video Game Company)
4. Webflow – Best for Designers
Why it stands out:
Webflow offers professional design flexibility with clean, exportable code and detailed SEO tools. Ideal for designers, agencies, or developers who want a visually powerful site with technical control.
Key SEO Features:
- Custom meta tags, headers, and alt text
- Schema support
- Fast loading with clean, semantic code
- Auto-generated sitemaps
Pros:
- Excellent design freedom
- Fast and clean HTML/CSS
- CMS and static content support
- Built-in hosting
Cons:
- Higher learning curve for beginners
- Premium pricing tiers
Famous Examples Built with Webflow:
- Rakuten Advertising (Advertising Network)
- Hinterlands Beard Oil (Beard Oil Seller)
5. Squarespace – Best for Creatives and Small Businesses
Why it stands out:
Squarespace is known for its stunning templates and ease of use, making it a strong choice for creatives and small businesses. While more limited in SEO depth compared to WordPress or Webflow, it covers all the basics very well.
Key SEO Features:
- Responsive, mobile-first templates
- SSL, sitemaps, and metadata customization
- Built-in image and speed optimization
- Clean URL structure
Pros:
- Beautiful designs
- Simple, intuitive interface
- All-in-one platform
- Ideal for portfolios and local businesses
Cons:
- Limited advanced SEO features
- Smaller extension/plugin ecosystem
- Less customisable than open-source platforms
Explore Famous Examples Built with Squarespace
Which Website Builder Is the Best for SEO?
If you care about SEO, WordPress with Bricks makes life easier. It loads fast, works perfectly with Rank Math, and lets you tweak every little detail—so Google notices your site. No weird restrictions, no clunky code or dependence on strange insecure plugins. Just a clean, fast site that ranks.
Best DIY Website Builder for SEO?
For beginners who want ease of use with SEO features baked in, perhaps for their personal portfolio or new small business website, Wix is the best DIY option. It guides users step-by-step through basic SEO and the website development setup, making it ideal for solo entrepreneurs and small businesses.
