Better Understanding, Better Results
With over 25,000 agencies, ranging from small niche firms to large, full-service businesses, the UK is one of the leading countries when it comes to digital marketing.
To keep up with industry trends, many companies choose a digital marketing agency over an in-house team. These agencies specialise in implementing successful marketing campaigns that connect with customers and save valuable time for their clients.
5 Key Reasons to Partner With An Agency
Agencies Deliver Results
Digital marketing agencies specialise in a variety of areas such as PPC, SEO, and email marketing meaning they are often better equipped to create successful marketing campaigns than in-house marketing teams.
Digital marketing agencies:
- Enhance your SEO, driving more traffic to your website.
- Utilise PPC to generate more leads for your business.
- Create content that your customers love.
- Use social media to connect with your audience.
At Growthlabs, we developed an innovative marketing strategy that helped Isuzu Trucks UK record its most successful year of sales in 2018. The following year, this record was surpassed in part due to our continued support. To learn more about our ongoing partnership with Isuzu, please read our case study.
They Save You Time And Money
Creating a successful marketing strategy is a challenging, time-consuming discipline. Outsourcing your marketing requirements creates time for yourself to focus on other areas of the business.
Outsourcing your marketing requirements works out as a fraction of the cost of hiring full-time marketing staff. Working with an agency ensures that you only pay for marketing services when they are required, and avoids any issues associated with in-house staff such as recruitment, training, and absences.
They Keep Up To Date
Digital marketing agencies are constantly adjusting to industry changes, keeping on top of trends and new best practices that emerge as the field develops. It is an agency’s job to stay on top of trends in digital marketing and provide the best marketing solutions to clients. From 2011 to 2021, the number of Marketing Technology solutions has risen from 150 to over 9,500 – a vast development, highlighting the difficulties encountered by small, in house businesses in keeping on top of the most relevant supportive technologies.
Furthermore, agencies utilise the best technology to maximise their efficiency and performance – it can be tough for a business to devote time and resources to learning new techniques, particularly when they are focused outside of their specialised industry. Working alongside an agency allows for an external support network to help with the more technical developments in the marketing world.
You Benefit From New Ideas
From their work with numerous clients, digital marketing agencies have a wealth of experience and knowledge to draw on, often leading to innovative ideas and approaches being used in the creation of their marketing campaigns. By outsourcing your marketing requirements, you can leverage an agency’s previous experience working with similar businesses to yours.
Keeping your marketing team strictly in-house offers a positive, reassuring understanding of the brand at large, but it can stifle outside thought. Evolutions to the marketing world at large can pass by in-house marketing as they are more likely to focus on direct competitors and the closer, small-scale landscape relevant to themselves – this is not a negative, in and of itself, but supporting this knowledge with the wider expertise of an agency is a fantastic means of expanding a business’ marketing knowledge base.
They Offer Measurable Results
Unlike traditional marketing techniques such as billboards, the success of digital marketing techniques can be tracked and analysed. Tools like Google Analytics allow you to measure that success by revealing various insights like impressions and click-through-rates – additionally, conversions tracking allows brands to create and monitor specific user journeys to assess the efficiency of their site more accurately. The insights gained from these online tools are used to influence marketing decisions, increasing their effectiveness.
GA4 and similar tools offer the potential for a streamlined understanding of a brand’s online marketing efficiency at just a glance, with continuous developments and evolutions from within a strategy able to be tracked for their success (or lack of) in a short amount of time. You can read more on GA4, and how we recommend using it, here.
Why Hire Growthlabs?
We specialise in delivering bespoke marketing campaigns with a focus on generating more leads for your business. Our team of experts know how to take you brand’s reputation to the next level and skyrocket your sales.
If you’re looking for digital marketing support that will generate qualified leads for your business, please contact us today.