Complete Clarity

How Complete Clarity Solicitors boosted enquiries and lead flow through a full-service digital marketing overhaul

Complete Clarity Solicitors is a modern legal firm offering a wide range of services across Scotland — including family law, employment law, property, litigation, separation & divorce, wills, power of attorney and more. Their priority is delivering clear, transparent guidance to clients, but they needed their digital presence to reflect that same clarity, accessibility, and trust.

The firm approached us to help strengthen their visibility online, generate more high-quality enquiries, and create a sustainable digital engine to support long-term growth

Task
Complete Clarity partnered with Growthlabs to transform their digital performance through targeted SEO and PPC campaigns. The key objectives were to simplify their digital landscape, optimise website performance, and drive qualified leads to their site.We took an underperforming website and developed a robust, multi-phase plan designed to deliver long-term growth, improving both technical foundations and strategic visibility across key legal service areas.
SEO
SEO Strategy, Content Optimisation, Landing Page Development, Conversion Copywriting
Lead Generation
Paid Search Advertising, Organic Search Optimisation, Landing Page Optimisation, Conversion Rate Optimisation
Strategy
Keyword Research & Targeting, Competitor Analysis, On-Page & Technical SEO, PPC Campaign Management, Conversion Tracking
Statistics

Six-month Statistics

0%
increase in website sessions
0%
increase in contact form submissions
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total contact form submissions
Organic Discovery

Strengthening SEO Foundations

We began by addressing the key technical barriers that were hindering organic performance. Large, uncompressed images were significantly slowing the site, so we optimised all visuals, implemented lazy loading, and added descriptive ALT text to improve both accessibility and page speed.

Next, we fixed broken links, resolved 404 errors, and eliminated UX inconsistencies to deliver a smoother, more intuitive browsing experience. Each page was re-optimised with the customer journey in mind, enhancing meta titles, descriptions, and structured data to strengthen search visibility and click-through rates.

AI search and keyword ranking were an essential focus point. We therefore redesigned key service pages, refining layout, readability, and calls-to-action to better guide users toward inquiring. In addition, we developed new blog posts and included FAQs on more than 80 pages. The result: increase traffic and seamless, high-performing experience across both desktop and mobile devices.

Improving Lead Flow

PPC Campaigns That Deliver

While SEO built the foundation for long-term growth, our PPC campaigns were designed to deliver quick, high-quality leads.

We launched a series of targeted Google Ads campaigns focused on the firm’s core legal services and high-intent, location-based searches. Each campaign directed users to dedicated, conversion-optimised landing pages, ensuring a seamless journey from ad click to enquiry form.

Our ad copy emphasised what truly sets Complete Clarity apart: transparent pricing, trusted expertise, and fast, professional responses, all key factors for clients needing immediate legal help.

By using smart bidding strategies, refining negative keywords, and A/B testing creative variations, we maximised return on investment and reduced cost per lead. Over time, these campaigns became a reliable source of qualified enquiries, turning PPC into one of the firm’s most effective lead-generation channels.

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See the impact

The Results Recap

In this short video, we share how our partnership with Complete Clarity Solicitors evolved into a full-funnel digital growth story. You’ll see how we aligned website performance, search visibility and paid acquisition to support sustainable lead generation. Thus, creating a stronger, faster, and more conversion-focused platform for long-term growth.

Keeping Their Digital Foundation Strong

Website Management

We provided Complete Clarity with full website management to ensure their digital presence remained fast, reliable, and optimised for conversion. Our work included ongoing technical maintenance, security updates, page improvements, UX refinements, and performance monitoring. By streamlining navigation, improving content clarity, and enhancing service-page structure, we created a smoother journey for users seeking legal support.

These improvements strengthened the website’s stability and boosted engagement across key service areas. With faster load times, clearer pathways, and consistent optimisation, Complete Clarity saw increased enquiries and a measurable uplift in overall site performance. Their website is now a dependable, high-converting platform that continues to support sustainable lead growth.

Conclusion

Summary

Partnering with Complete Clarity Solicitors, we transformed their website into a high-performing, lead-generating platform. By combining strategic SEO, PPC, lead generation and ongoing website management, we delivered a faster, clearer and more conversion-focused experience for prospective clients. Over the last six months alone, this resulted in a 71% increase in website sessions, a 92% uplift in contact form submissions, and 831 total enquiries — giving Complete Clarity a dependable, scalable engine for new client growth.