ERA Group stand out as a global leader in cost optimisation and business strategy. Established in 1992, their international franchise network connects clients with over a thousand specialists worldwide, providing insightful and impactful cost management solutions. Their work supports a diverse clientele-base, spanning various sectors, industries, and sizes, from small and medium enterprises to internationally recognised brands such as YMCA and Peers Hardy Group.

ERA specialise in identifying and implementing cost savings, operating on a “no savings, no fee” basis. With over 40,000 completed projects globally, ERA Group leverage their deep industry expertise and a collaborative network to deliver significant savings and foster improved processes. Their dedicated team of experts ensures that each client achieves measurable financial benefits and enhanced operational efficiency.

Task
ERA Group chose to partner with Growthlabs to work on extending their pay-per-click advertising strategies.Initially focusing efforts on targeting English speaking audiences across the UK, Australia, and United States, we've since combined our relevant industry knowledge to target wide-ranging audiences across Europe, and globally; these include, but are not limited, to Spanish, Italian, and German speaking nations.
Lead Generation
Paid Media, Social Media Advertising, Online Outreach
Strategy
Competitor Analysis, Audience Profiling and Data Acquisition, Channel Strategy, Keyword Analysis
Bitesize Breakdown

Our Work at a Glance

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Monthly Users Worldwide
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Targeting Countries Globally
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For a Return on Investment
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New Horizons

Approaching Fresh Audiences

ERA Group – with their array of international websites hosted at eragroup.com – faced the challenge of expanding their reach and boosting conversions in both English and international markets through paid-for search advertising.

Working alongside their outlined key objectives, we designed and implemented a comprehensive PPC strategy, meticulously crafting and tailoring campaigns to succeed despite individual linguistic and cultural nuances. This involved in-depth keyword research, ad copy creation, and continuous optimisation across multiple platforms to ensure maximum ROI in both English-speaking and foreign-speaking regions.

The outcome was a substantial increase in ERA Group’s online visibility, driving a significant uplift in qualified leads and sales conversions across all targeted markets.

Testimonial

We’ve been completely delighted with the success of our partnership with Growthlabs. We trusted their expertise in PPC and paid media to strengthen our campaigns, which as a result, has led to tangible increased in real results. They’ve been a fantastic team to work with, and we look forward to continuing the journey together!
Dani Girolami
Network Development and Marketing Manager
Conclusion

Summary

Our professional partnership with ERA Group has evolved into an exciting, continuously developing collaboration. Our success with their Pay-Per-Click campaigns and exploring of new countries has helped to negotiate ERA as a major player within the business consulting and franchise market – a worthy result for both parties hard work!