Isuzu Trucks UK is the UK distributor for the leading Japanese manufacturer. Their challenge was low market share and brand awareness. The impact was less new business enquiries and the subsequent damaging impact on sales, revenue and profitability.
Isuzu urgently required an effective marketing programme that would drive relevant traffic to their website. The solution must capture and convert these enquiries into truck sales and revenue. Marketing initiatives must dramatically bolster market share, brand awareness and continually perform – even in challenging commercial environments.
Over the last two years, Growthlabs have delivered a highly effective marketing programme that has had dramatic impact. It has enabled Isuzu to:
• Significantly increase revenues, making 2018 their most successful ever year.
• Enjoy yet more continued growth in 2019.
• Increase both sales and market share, even in difficult trading environments.