Ads, SEO, Social Media

Global Enterprise Workplace Hygiene

This global B2B hygiene brand is a leading provider of hygiene and cleaning solutions, offering a range of products and services that promote cleanliness, sustainability, and well-being. From paper towels and toilet tissues to touchless dispensers and odour control systems, their innovative solutions cater to diverse environments such as workplaces, healthcare facilities, and hospitality establishments.

With a strong commitment to sustainability, the brand strives to minimise waste, conserve resources, and promote recycling. Through their website, they provide educational content and industry insights to help businesses and individuals maintain high standards of hygiene. With a customer-centric approach and a focus on improving well-being, they are dedicated to creating a cleaner, healthier, and more sustainable future.

Task
Growthlabs was tasked with devising a lead generation campaign to replace their conventional marketing efforts. The Global B2B Hygiene Brand wanted to connect with businesses affected by COVID-19 regulations to aid businesses in creating a COVID-19-safe work environment.
Strategy
Analysis
Design & Content
A Global Enterprise Workplace Hygiene Business
Lead Generation
LinkedIn Ads
Statistics

Project by the numbers.

0%
decrease in lead cost
0x
increased lead volume over 6 months
The issue

In response to the pandemic's challenges, they turned to the experts at GrowthLabs.

Due to the disruptive impact of the COVID-19 pandemic on industry exhibitions, our client faced challenges in connecting with large businesses, which they typically engaged with during in-person events. With the absence of these opportunities, they recognised the need to adopt alternative strategies for generating leads. They approached us for support in safely reopening office, restaurant, and retail environments during the pandemic.

The solution

A tailored LinkedIn strategy that led to a 378% increase in sales leads.

After conducting a thorough analysis, we proposed a tailored channel strategy to meet the Global B2B Hygiene Brand’s objectives. We implemented a multi-stage funnel using LinkedIn ads, combining dynamic ads at the top to drive clicks and build remarketing audiences and conversation ads at the bottom for targeted engagement.

This comprehensive approach maximised outreach to large companies seeking hassle-free and effective hygiene solutions for their premises. To align with COVID regulations and support the LinkedIn B2B marketing campaign, we developed a “back to business toolkit,” positioning them as a convenient option for businesses to meet their hygiene responsibilities. A dedicated landing page was employed to facilitate click tracking during the campaign.

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