Bristol Office
The Generator Building, Finzels Reach, Counterslip, Bristol, BS1 6BX
[email protected]
Tel: 0345 475 0700

HKC are market leaders for security equipment in Ireland and are currently making their mark in the UK. They offer a variety of wired and wireless security systems and devices for both residential and commercial properties. HKC is one of the only companies in the security industry to provide an app for both their end-users and installers, allowing for remote servicing/maintenance access and adding an additional layer of customer service.

 

Having achieved significant success in Ireland, the natural progression for HKC was to expand into the UK security market. However, they encountered the challenge of low brand awareness and a lack of UK-specific marketing materials to engage with installers effectively.

Task

HKC partnered with Growthlabs to increase their market share in the UK, implementing a strategic marketing approach for paid search, marketing automation, email marketing, print media, and diverse digital media channels. Once this initial campaign was completed, we led with HKC’s ongoing social media management and email marketing activities.

  • Strategy

    Competitor Analysis, Audience Profiling and Data Acquisition, Channel Strategy, Keyword analysis

  • Design

    Brochure & Content Design, Copywriting, Social Content, Infographics

  • Client

    Email Marketing & Automation, Paid Media, Social Management

Results

New market penetration through revitalised marketing.

We identified and reached specific target audiences through multiple channels including social and email.

The professional content and compelling messages we created ensured HKC communicated effectively and drove new enquiries.

Social engagement has doubled and continues to build, while higher levels of brand awareness and recognition has supported lead generation and sales growth.

What we did

Boosting HKC's Marketing with Powerful Solutions.

Email Marketing

We built new mailing lists and produced numerous optimised templates to assist our main email copy and automation strategy.

Social Media Management

We took over HKC’s LinkedIn and Facebook, creating captivating visuals and copy along with a social calendar strategy to boost UK based engagement.

Marketing Materials

Working closely with HKC, we created a wide range of branded brochures for installers, residential devices, and commercial devices.

HKC Residential Security Brochure
A closer look

Social Media Management.

We advised HKC on the importance of having an active and engaging social media presence to increase brand awareness and generate leads.

We implemented a comprehensive social strategy for their Facebook and LinkedIn, including the creation of Q&A campaigns, responding quickly to customer enquiries and feedback, a regular posting schedule, and more. Since taking over their socials, HKC has seen an increase in engagement within the UK community, leading to greater brand presence in their target location.

We are continuing with their social media campaigns, consistently looking to improve and work with them to develop new goals moving forward.  

Statistics

Project by the numbers.

0 s

new contacts identified

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monthly social posts

0 %

increase in social engagement

Summary

Our close relationship with HKC has ensured we quickly adapt to their changing market and new product launches. The success of our engagement strategy has helped HKC established themselves as a competitor in the UK security market. We are extending the campaigns across multiple channels to help HKC build on this and gain market share.

Let’s Collaborate

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