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Isuzu, a Japanese motor company, is the world’s leading commercial vehicle diesel engine manufacturer. The multinational company has a number of subsidiaries, including Isuzu Truck UK, which specialises in distributing Isuzu’s range of trucks within the UK.

 

Isuzu chose Growthlabs as its design and digital marketing partner in 2017, entrusting us with a range of marketing responsibilities and creative projects. Despite many marketing agencies offering their help, we were selected due to our lead generation expertise.

Task

The key challenge for Isuzu Truck UK was low brand awareness and market share. Aiming to grow their market share in the UK, Isuzu invested in marketing activities including paid search advertising, marketing automation, and email marketing, to increase brand awareness and drive more potential buyers to their website.

  • Strategy

    Social Media PPC, SEO, Email, Data Management

  • Design

    Web Development, Digital Adverts, Print Design

  • Client

    Isuzu Truck UK

Open Project
The Results

A redesigned website for better user experience and improved lead conversion.

When we partnered with Isuzu, their website was outdated and failed to provide a smooth user experience because it was tricky to navigate through their large portfolio of trucks. Additionally, their website was unsuccessful in generating the volume of incoming leads that they needed because it was not optimised for conversion. As a result, the decision was made to redesign the website with a focus on converting visitors to customers.

The Process

Website redesign

Working closely with Isuzu, we redesigned their website, ensuring that their brand and range of trucks were presented in a sophisticated and visually pleasing way. While developing the new website, we ensured it was mobile-friendly and SEO optimised to increase site traffic and brand awareness. By adding calls to action throughout the website and implementing a live chat, we successfully created new business opportunities that enabled Isuzu to significantly increase its sales revenue and grow its market share.

What We Made

Services

01.

Website development

Redesigned Isuzu’s website to provide an easier and more enjoyable user experience.

03.

Mobile optimisation

Coded and developed the webpage so it was optimised for mobile browsing and interaction.

02.

Live chat

Created and implemented a live chat function on the website to provide a better user experience and turn enquiries into sales.

04.

SEO

Keyword research to understand user intent and increase visibility in organic search.

The Results

Sales enquiries

In 2018, Isuzu recorded its most successful year of sales ever, recording a 378% increase in sales enquiries, which would not have been achieved without our lead generation expertise. Due to our continued marketing support, Isuzu has beaten its previous sales record every year since 2018. Despite the challenging market conditions, sales enquiries increased by 22% last year compared with 2019.

Process

Pay-per-click (PPC)

Using paid search campaigns, we used in-depth keywords to drive targeted traffic to the new website and convert visitors into leads using the live chat we set up. Accounting for 40.6% of Isuzu’s website traffic in 2020, the paid search campaign we developed and managed received 62,273 clicks, 80% more than the volume of clicks generated in 2019. Due to our focus on lead generation, we achieved a conversion rate of 1.62% from those clicks, which helped Isuzu have another record-breaking year and cemented our partnership for the foreseeable future.

Testimonial

Over the last few years, they have helped us meet our objectives in terms of increasing brand awareness and driving relevant traffic to our website which converts into enquiries and consequently to sales. Their team’s extensive knowledge of SEO is ensuring our website gets a high level of organic traffic. The in-depth keyword analysis they implemented alognside PPC strategies allowed us to target the right audience and continue to drive high quality traffic to our website. They have been instrumental in designing more focused and cost-effective route for awareness and engagement to help us promote our range of products and services. Everyone we have dealt with from their web design to PPC through to creative design has been supportive and great at what they do.
Isuzu
Statistics

Projects

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increase in sales enquiries

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increase in website traffic

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increase in clicks in 2020

The Results

Summary

Isuzu partnered with us because they had low brand awareness and market share in the UK and needed a website that showcased their portfolio of trucks in a sophisticated fashion. Based on their requirements, we delivered results-driven marketing campaigns across a range of marketing channels, to drive potential buyers to the new website which we designed to generate more enquiries and maximise conversions.

We successfully raised brand awareness, exponentially increased incoming sales enquiries, and accelerated the company’s market growth, establishing Isuzu as a leading manufacturer in the UK. Built on highly bespoke marketing and design support, our partnership with Isuzu has been cemented through year-on-year record-breaking sales figures.

If you’re interested in receiving our award-winning support and growing your business, please contact us today.

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